The Strategic Business Blog

Exiting From Your Court Reporting Firm

Posted by Terry McGill

Exiting-From-Your-Court-Reporting-Firm.jpg

As many of you know, the court reporting industry is going through consolidation, mergers and acquisitions currently and the subject of exiting your business is a hot topic, for many owners.

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Topics: Court Reporting Firm Owners, Exiting a Court Reporting Firm

Top 3 Business Issues We Find With Court Reporting Firms

Posted by Terry McGill

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I have had the opportunity to visit and work with many court reporting firms, both in the United States and Canada, over the past few years. There are a number of common tendencies that seem to appear on an ongoing basis with the owners of these firms. Keep in mind, that the vast majority are, or have been court reporters themselves for some period of time. Most of the time, they have either started the firm from scratch or purchased an existing firm from the previous owner or owners.

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Topics: Court Reporting Firm Owners, Court Reporters

2015 State of Court Reporting Marketing Industry Report Released

Posted by Chris Nesbitt

2015 State of Court Reporting Marketing Industry Report

We just released our State of Court Reporting Marketing Industry Report for the second year in a row!

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Topics: Court Reporting Firm Owners, Court Reporters, Court Reporting Marketing Research Report

We Need a New Website!

Posted by Terry McGill

We need a new website for our business"We Need a New Website" is a very common statement in today’s small business environment. You probably have an existing website that you put together 5-10 years ago because everyone has to have a website nowadays, it’s like a phone number & address, it’s a must have!

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Topics: Websites, inbound marketing, Marketing Strategy

Major Google Update: Over 90% of Court Reporting Websites Not Ready

Posted by Chris Nesbitt

Google search and court reporting firm websites resized 600

What does Google think of your court reporting firm’s website? How will it rank your website in search results after its April 21st update?

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Topics: Court Reporting Firm Owners, Marketing Strategy, Court Reporting Marketing Research Report

My Business Cash Flow Is Terrible!

Posted by Terry McGill

My Business Cash Flow is Terrible

This seems to be the battle cry for many small businesses and small business owners. I think many owners are surprised when I tell them that they have very good cash flow! They look at me with a puzzled expression, as if to say, “You must be on something stronger than coffee!”

No, I’m not on anything stronger than coffee.

Here’s what I tell them:

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Topics: Small Business Management, Cash Flow

I’m Just a Court Reporter…(who owns a firm)

Posted by Terry McGill

I'm just a court reporter - who owns a firmIt’s amazing how often this response comes up, on a national basis, when I’m speaking with a court reporting firm owner. As we have discussed in the past, owning a court reporting firm and being a court reporter are two entirely different situations. Since the vast majority of court reporting firms are owned and operated by individuals who were, and in many cases still are, court reporters, that statement becomes a very accurate depiction of what it is like for the vast majority of these owners trying to own and manage a court reporting firm. For discussion purposes, let’s look at why this dynamic exists for firm owners across the country.

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Topics: Small Business Management, Court Reporting Firm Owners, Court Reporters

2014 State of Court Reporting Online Marketing Research Report

Posted by Chris Nesbitt

Court Reporting Marketing Research Report

Over the past few years, we’ve had the pleasure of interacting with and working with court reporting firm owners throughout the U.S. and Canada. We’ve noticed some common challenges, trends and opportunities in the court reporting industry.

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Topics: Court Reporting Firm Owners, Court Reporting Marketing Research Report

The Court Reporting Industry Has Changed, What Do I Do?

Posted by Terry McGill

Traveling around the country and interacting with court reporting firm owners, it seems one of the major topics of discussion is how much the court reporting industry has changed over the last 25-30 years. From all accounts, the heyday for court reporting was in the 80’s and the very early nineties. This change, for the most part, has caught many owners off guard and wondering what their options may be at times. I’m not sure there is a single answer or a singular solution to these industry changes. Change is inevitable in almost all industries over time. Some of the changes are beyond your control and some of the changes are manageable. To garner a better idea of these changes, let’s look at this from a macro and micro vantage point:

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Topics: Court Reporting Industry Change, Court Reporting Firm Owners

Court Reporting Firm Marketing: Include These 2 Types of Clients

Posted by Chris Nesbitt

Include these 2 typcs of clients in your court reporting firm marketingWhen you are marketing your court reporting firm, who are you trying to reach? Who are the marketing efforts focused on?

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy