The Strategic Business Blog

Chris Nesbitt

Recent Posts

2015 State of Court Reporting Marketing Industry Report Released

Posted by Chris Nesbitt

2015 State of Court Reporting Marketing Industry Report

We just released our State of Court Reporting Marketing Industry Report for the second year in a row!

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Topics: Court Reporting Firm Owners, Court Reporters, Court Reporting Marketing Research Report

Major Google Update: Over 90% of Court Reporting Websites Not Ready

Posted by Chris Nesbitt

Google search and court reporting firm websites resized 600

What does Google think of your court reporting firm’s website? How will it rank your website in search results after its April 21st update?

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Topics: Court Reporting Firm Owners, Marketing Strategy, Court Reporting Marketing Research Report

2014 State of Court Reporting Online Marketing Research Report

Posted by Chris Nesbitt

Court Reporting Marketing Research Report

Over the past few years, we’ve had the pleasure of interacting with and working with court reporting firm owners throughout the U.S. and Canada. We’ve noticed some common challenges, trends and opportunities in the court reporting industry.

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Topics: Court Reporting Firm Owners, Court Reporting Marketing Research Report

Court Reporting Firm Marketing: Include These 2 Types of Clients

Posted by Chris Nesbitt

Include these 2 typcs of clients in your court reporting firm marketingWhen you are marketing your court reporting firm, who are you trying to reach? Who are the marketing efforts focused on?

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

Court Reporting Firm Marketing: Using Social Media [RESEARCH DATA]

Posted by Chris Nesbitt

How active are court reporting firms in social mediaMost court reporting firm owners who are being proactive with their marketing have heard about or tried to use social media as a marketing tool. Some firms are doing a good job with their social media marketing and have seen a definite business benefit. Others have not.

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

Court Reporting Firm Marketing: Underestimating a Website’s Value?

Posted by Chris Nesbitt

court reporting firm marketing websiteBecause court reporting firms typically generate most of their business through repeat business and referrals, they tend to underestimate the importance of their website and are not utilizing some of the internet marketing strategies that could really help their firm.

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

Court Reporting Firm Owners: Stop Chasing These 8 Marketing Tactics

Posted by Chris Nesbitt

Chasing marketing tactics is like a dog chasing its tailMany court reporting firm owners are realizing the importance of being more proactive and strategic with their marketing. They know the market has changed. It’s not as good as it used to be when they were able to grow without proactive and strategic marketing.

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

Who Should Be Involved in Your Court Reporting Firm’s Marketing?

Posted by Chris Nesbitt

Court Reporting Firm Marketing Who Should Be InvolvedIf you’ve decided that you want your court reporting firm to be more proactive in marketing, one of the first steps in greater marketing and sales success is to develop an overall marketing strategy. A key factor in the success or failure of a marketing strategy includes who within your firm will be involved in the marketing. Who should be doing the marketing tasks?

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

How Can Small Court Reporting Firms Compete with National Firms?

Posted by Chris Nesbitt

competing with national court reporting firmsCan a small court reporting firm compete with large, national firms, especially with their large sales and marketing budgets?

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Topics: Small Business, Court Reporting Firm Owners, Marketing Strategy

2 Major Obstacles Keeping Firm Owners from Marketing Success

Posted by Chris Nesbitt

overcoming obstaclesIs marketing a challenge for your court reporting firm? If so, it might not entirely be your fault. There are a couple obstacles that stand in your way.

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Topics: Small Business, Court Reporting Firm Owners, Court Reporters, Marketing Strategy