Marketing and sales can be an incredibly difficult challenge for a court reporting firm owner to address. If this is a challenge for you, I want to let you know that you’re not the only one facing this. It’s actually an extremely common and understandable challenge.
The Strategic Business Blog
A couple common questions we hear from court reporting firm owners are:
Much of creating a championship company culture has to do with the values and attitudes of the business owner, manager or leader in a company. When creating a company culture, it is important to decide what type of culture or environment we want to create and what values and attitudes are important in creating that culture. Once the values and attitudes are decided upon, it is absolutely essential that the business owner(s), along with the managers and leaders in the business, commit to living out those values and having the right attitudes in everything they do at work.
Topics: Company Culture
For many business owners, there are only two reasons they conduct employee performance reviews: if an employee requires discipline or deserves a raise.
Have you thought about your approach to employee training? As a business owner or manager, your approach toward employee training will have a significant impact in your ability to create a business system that will operate well whether you are present or not. Your approach toward employee training is a key element in being more strategic by design.
Inbound Marketing is a fairly new marketing strategy for most businesses and many of their inbound marketing efforts are failing to produce the results they should produce. Over the past couple years, many phenomenal articles have been written on the reasons why a business is failing at their inbound marketing efforts. Some have been focused on the mechanical reasons, covering inbound marketing tactics. Others have been focused on more strategic aspects of inbound marketing.
Most of the business owners we speak with will readily admit that they would like to improve their accounts receivables. In the last 3-4 years, some businesses have had more challenges with their accounts receivables than ever before.
In This 1 Psychological Truth Drastically Impacts Inbound Marketing Results, we discussed the importance of having valuable content on your website to take advantage of the truth that people are primarily interested in solving their problems (not as interested in your product/service or company…unless it helps them solve a problem).
Before anyone or any business develops an inbound marketing strategy to improve lead generation with their website, it is important to first take a step back and think about one psychological truth that drastically impacts inbound marketing results and sales results.
In 2005 and 2006, many businesses’ strategy to increase sales was basically to wait for the phone to ring…and ring it did. However, one year later in almost every industry, the phone stopped ringing. Since 2008, many business owners have had to scale their employees back dramatically and some have unfortunately had to close their doors completely. The positive side of our economic downturn was that business owners have realized the importance of taking a more strategic approach to running their business. In this article we will discuss how any business owner, or executive, should begin developing their company’s strategy to increase sales.