As I travel around the country, it is surprising and is still a shock, how many small business owners have become spectators in their own companies and have allowed a detrimental business evolution to occur. These business owners are content to sit on the bleachers and watch their companies move hopelessly through time and space while a group of employees leads the team into the wall.
This statement may strike you as a dramatic overstatement of the facts, but I can assure you, it isn’t.
We often speak about “small business evolution vs. being strategic by design.” Since most small businesses tend to evolve over a long period of time without a clear and defined goal, it would only make sense that most of that business evolution will be detrimental to the business owner and/or owners of that underlying business. Without a clear and defined goal and the capability to measure, monitor and track all the different components, the results will never be what the business owner or owners originally hoped for.
Many of the business owners are extremely frustrated with the fact that they have become spectators in their own companies, but at the end of the day, they don’t know how to step forward and be the head coach. It could be a “good news/bad news” situation.
The good news is that you have made the necessary sacrifices, worked very hard, considered the risks involved and made the positive step to finally own your own business. Good for you!
The bad news is that you have made the necessary sacrifices, worked very hard, considered the risks involved and made the positive step to finally own your own business…and you don’t have the first idea or clue about how you are supposed to create a well-defined business plan, coordinate all the different resources (operational, financial, human, equipment and strategy) to produce the best results and build a future for yourself, your family and your employees.
3 Steps to Becoming the Coach and Stopping the Business Evolution:
- Attitude – Make the commitment to get your business back and be the head coach you deserve to be. Having the head coach attitude is the first step. It starts with you and it is your responsibility to lead and direct the company. As the old but extremely relevant saying goes, “If you have failed to plan, you have planned to fail.”
- Control – Adopt the necessary process and procedure to give you a capability to measure, monitor and track the different components of your business. Don’t allow others to put you in a subordinate position within the framework of your own business. Remember, in the absence of a defined methodology, people will make up their own methodology. If you have 10 people, there will be 10 different ways of doing things; if you have 20 people…20 different ways and so on.
- Accountability – Establish accountability. Never assume that anyone or anything in your business will just happen the way it should. It usually will not and works against you each and every time. Don’t be afraid to hold people accountable to certain standards that you have set for them and the company.
I would never suggest that business ownership is an easy task in any scenario, it’s not. However, if the ultimate responsibility rests on your shoulders for success or failure in both your short term and long-term future, I would suggest that being the coach makes far more sense than being the spectator.
Stop the detrimental business evolution and start being the coach today.
Download the Strategic by Design Guide: Eliminate Over 80% of All Management Problems to learn more about how to stop the detrimental business evolution in your business.
ABOUT THE AUTHOR:
Terry McGill is a small business consultant and managing partner of Strategic Business Directs.