Over the past few years, we’ve had the pleasure of interacting with and working with court reporting firm owners throughout the U.S. and Canada. We’ve noticed some common challenges, trends and opportunities in the court reporting industry.
One major challenge is, of course, how much the court reporting industry has changed over the years. Firm owners have faced challenges related to the economy, increased competition, and technology changes.
There have been good industry outlook and benchmark reports already released from the NCRA and other trade associations.
In addition to other industry reports, we thought it might be helpful to take a deeper look into how firm owners are using the internet to market their firms.
We analyzed the websites and online marketing efforts of over 200 court reporting firms across the United States. We included firms from all 50 states as well as national firms.
We compiled the results and are releasing them in a free video presentation called the “2014 State of Court Reporting Online Marketing Research Report.”
In this free video presentation of the research findings, you'll discover:
- Nationwide industry data about what your competitors are doing and not doing with online (internet) marketing
- How to turn your website into a marketing tool instead of an online brochure
- Ideas to improve your court reporting firm's marketing and differentiate your firm from your competitors
If you’d like to access the report, you may do so here.
ABOUT THE AUTHOR:
Chris Nesbitt is a small business consultant and managing partner of Strategic Business Directs. Connect with him on LinkedIn and Google+. He has also been a continuing education instructor for the Stenograph Prince Institute Center for Professional Development (a court reporting school).