We just released our State of Court Reporting Marketing Industry Report for the second year in a row!
Over the past few years, we’ve had the pleasure of interacting with and working with court reporting firm owners throughout the U.S. and Canada. We’ve noticed some common challenges, trends and opportunities in the court reporting industry.
One major challenge is, of course, how much the court reporting industry has changed over the years. Firm owners have faced challenges related to the economy, increased competition, national contracting and technology changes.
There have been good industry outlook and benchmark reports already released from the NCRA and other trade associations.
In addition to other industry reports, we thought it might be helpful to take a deeper look into how firm owners are using the internet to market their firms.
We analyzed the websites and online marketing efforts of over 200 court reporting firms across the United States. We included firms from all 50 states as well as national firms.
Last year, we released this report with our 2014 research. This report is updated with our 2015 (towards the end of the year) research. We’ll tell you what we found, compare the results to 2014’s report, and explain how we interpret the differences.
More importantly, we’ll suggest how you can apply this information to your individual firm.
In 2014 we released the report with a video presentation. After some feedback, we decided to release this report as a pdf so you can review it at your own pace.
In this free report of the research findings, you'll discover:
- Nationwide industry data about what your competitors are doing and not doing with online (internet) marketing
- What firms did and did not improve in their marketing over the last year
- How to turn your website into a marketing tool instead of an online brochure
- Ideas to improve your court reporting firm's marketing
If you’d like to access the report, you may do so here.
ABOUT THE AUTHOR:
Chris Nesbitt is a small business consultant and managing partner of Strategic Business Directs. Connect with him on LinkedIn and Google+. He has also been a continuing education instructor for court reporters and firm owners.