Because court reporting firms typically generate most of their business through repeat business and referrals, they tend to underestimate the importance of their website and are not utilizing some of the internet marketing strategies that could really help their firm.
The Strategic Business Blog
Many court reporting firm owners are realizing the importance of being more proactive and strategic with their marketing. They know the market has changed. It’s not as good as it used to be when they were able to grow without proactive and strategic marketing.
If you’ve decided that you want your court reporting firm to be more proactive in marketing, one of the first steps in greater marketing and sales success is to develop an overall marketing strategy. A key factor in the success or failure of a marketing strategy includes who within your firm will be involved in the marketing. Who should be doing the marketing tasks?
Can a small court reporting firm compete with large, national firms, especially with their large sales and marketing budgets?
Is marketing a challenge for your court reporting firm? If so, it might not entirely be your fault. There are a couple obstacles that stand in your way.