The Strategic Business Blog

We Need a New Website!

Posted by Terry McGill

We need a new website for our business"We Need a New Website" is a very common statement in today’s small business environment. You probably have an existing website that you put together 5-10 years ago because everyone has to have a website nowadays, it’s like a phone number & address, it’s a must have!

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Topics: Websites, inbound marketing, Marketing Strategy

#1 Reason Why Your Inbound Marketing Efforts Are Failing

Posted by Chris Nesbitt

Inbound Marketing is a fairly new marketing strategy for most businesses and many of their inbound marketing efforts are failing to produce the results they should produce. Over the past couple years, many phenomenal articles have been written on the reasons why a business is failing at their inbound marketing efforts. Some have been focused on the mechanical reasons, covering inbound marketing tactics. Others have been focused on more strategic aspects of inbound marketing.

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Topics: Strategic by Design, Inbound Marketing and Sales, inbound marketing, Inbound Marketing Failure

Move the Valuable Content from Your Mind to Your Website

Posted by Chris Nesbitt

In This 1 Psychological Truth Drastically Impacts Inbound Marketing Results, we discussed the importance of having valuable content on your website to take advantage of the truth that people are primarily interested in solving their problems (not as interested in your product/service or company…unless it helps them solve a problem).

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Topics: Strategic by Design, Inbound Marketing and Sales, increase sales, inbound marketing

This 1 Psychological Truth Drastically Impacts Inbound Marketing Results

Posted by Chris Nesbitt

Before anyone or any business develops an inbound marketing strategy to improve lead generation with their website, it is important to first take a step back and think about one psychological truth that drastically impacts inbound marketing results and sales results.

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Topics: inbound marketing, Inbound Marketing and Sales, increase sales

Increase Sales: Start by Asking These 33 Essential Questions

Posted by Chris Nesbitt

In 2005 and 2006, many businesses’ strategy to increase sales was basically to wait for the phone to ring…and ring it did. However, one year later in almost every industry, the phone stopped ringing. Since 2008, many business owners have had to scale their employees back dramatically and some have unfortunately had to close their doors completely. The positive side of our economic downturn was that business owners have realized the importance of taking a more strategic approach to running their business. In this article we will discuss how any business owner, or executive, should begin developing their company’s strategy to increase sales.

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Topics: Strategic by Design, increase sales questions, Inbound Marketing and Sales, increase sales, inbound marketing