Inbound Marketing is a fairly new marketing strategy for most businesses and many of their inbound marketing efforts are failing to produce the results they should produce. Over the past couple years, many phenomenal articles have been written on the reasons why a business is failing at their inbound marketing efforts. Some have been focused on the mechanical reasons, covering inbound marketing tactics. Others have been focused on more strategic aspects of inbound marketing.
The Strategic Business Blog
In This 1 Psychological Truth Drastically Impacts Inbound Marketing Results, we discussed the importance of having valuable content on your website to take advantage of the truth that people are primarily interested in solving their problems (not as interested in your product/service or company…unless it helps them solve a problem).
Before anyone or any business develops an inbound marketing strategy to improve lead generation with their website, it is important to first take a step back and think about one psychological truth that drastically impacts inbound marketing results and sales results.
In 2005 and 2006, many businesses’ strategy to increase sales was basically to wait for the phone to ring…and ring it did. However, one year later in almost every industry, the phone stopped ringing. Since 2008, many business owners have had to scale their employees back dramatically and some have unfortunately had to close their doors completely. The positive side of our economic downturn was that business owners have realized the importance of taking a more strategic approach to running their business. In this article we will discuss how any business owner, or executive, should begin developing their company’s strategy to increase sales.