The Strategic Business Blog

Does Hiring Your Way Out of a Small Business Sales Problem Work?

Posted by Terry McGill

Small business sales problem

When small business owners have a sales and/or marketing problem, they will often try to look for a quick fix and will attempt to hire their way out of the problem. Trying to solve a sales problem this way can have a high degree of risk and create additional management and profitability problems.

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Topics: increase sales, Small Business, Marketing Strategy, Hiring Problems

The Foundational Element of Court Reporting Firm Marketing

Posted by Chris Nesbitt

court reporting marketingA couple common questions we hear from court reporting firm owners are:

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Topics: increase sales, Small Business, Court Reporters, Marketing Strategy

Increase Sales: How Are Your Sales People Defining a Sale?

Posted by Terry McGill

When considering how to increase sales, the term “SALE” may be interpreted different ways by different sales people. Do your sales people have the same values and attitude behind a sale that you do? Do they go about achieving sales in the way you want them to? How are they defining a sale?

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Topics: Defining a Sale, increase sales

Improve Accounts Receivables, Sales, & Quality With 1 Phone Call

Posted by Chris Nesbitt

Most of the business owners we speak with will readily admit that they would like to improve their accounts receivables. In the last 3-4 years, some businesses have had more challenges with their accounts receivables than ever before.

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Topics: Strategic by Design, increase sales, Accounts Receivables, Improve Accounts Receivables

Move the Valuable Content from Your Mind to Your Website

Posted by Chris Nesbitt

In This 1 Psychological Truth Drastically Impacts Inbound Marketing Results, we discussed the importance of having valuable content on your website to take advantage of the truth that people are primarily interested in solving their problems (not as interested in your product/service or company…unless it helps them solve a problem).

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Topics: Strategic by Design, Inbound Marketing and Sales, increase sales, inbound marketing

This 1 Psychological Truth Drastically Impacts Inbound Marketing Results

Posted by Chris Nesbitt

Before anyone or any business develops an inbound marketing strategy to improve lead generation with their website, it is important to first take a step back and think about one psychological truth that drastically impacts inbound marketing results and sales results.

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Topics: Inbound Marketing and Sales, increase sales, inbound marketing

Increase Sales: Start by Asking These 33 Essential Questions

Posted by Chris Nesbitt

In 2005 and 2006, many businesses’ strategy to increase sales was basically to wait for the phone to ring…and ring it did. However, one year later in almost every industry, the phone stopped ringing. Since 2008, many business owners have had to scale their employees back dramatically and some have unfortunately had to close their doors completely. The positive side of our economic downturn was that business owners have realized the importance of taking a more strategic approach to running their business. In this article we will discuss how any business owner, or executive, should begin developing their company’s strategy to increase sales.

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Topics: Strategic by Design, increase sales questions, Inbound Marketing and Sales, increase sales, inbound marketing