When you are marketing your court reporting firm, who are you trying to reach? Who are the marketing efforts focused on?
The Strategic Business Blog
Most court reporting firm owners who are being proactive with their marketing have heard about or tried to use social media as a marketing tool. Some firms are doing a good job with their social media marketing and have seen a definite business benefit. Others have not.
When small business owners have a sales and/or marketing problem, they will often try to look for a quick fix and will attempt to hire their way out of the problem. Trying to solve a sales problem this way can have a high degree of risk and create additional management and profitability problems.
Because court reporting firms typically generate most of their business through repeat business and referrals, they tend to underestimate the importance of their website and are not utilizing some of the internet marketing strategies that could really help their firm.
Many court reporting firm owners are realizing the importance of being more proactive and strategic with their marketing. They know the market has changed. It’s not as good as it used to be when they were able to grow without proactive and strategic marketing.
If you’ve decided that you want your court reporting firm to be more proactive in marketing, one of the first steps in greater marketing and sales success is to develop an overall marketing strategy. A key factor in the success or failure of a marketing strategy includes who within your firm will be involved in the marketing. Who should be doing the marketing tasks?
Can a small court reporting firm compete with large, national firms, especially with their large sales and marketing budgets?
Is marketing a challenge for your court reporting firm? If so, it might not entirely be your fault. There are a couple obstacles that stand in your way.
Marketing and sales can be an incredibly difficult challenge for a court reporting firm owner to address. If this is a challenge for you, I want to let you know that you’re not the only one facing this. It’s actually an extremely common and understandable challenge.
As I travel around the country and work with small business owners, I have realized that there are certain limiting factors in the small business marketplace that are universal in nature and fairly commonplace. Those are self-inflicted wounds.